Why have a visitor safety orientation video?

Visitor safety orientation videos are great for industrial sites that may pose many safety threats to visitors. Often times companies will produce visitor safety videos to replace old, outdated slide decks or videos with similar information. Visitors who may not be fully aware of what it is like to work in a dangerous workplace especially need to pay attention to the hazards that touring your facility may present. It is our mission to keep workplaces safe by utilizing and applying the best marketing video tactics on safety on orientation videos to keep viewers engaged.

Safety orientation videos are also great for showing off your facility to current and future clients, visiting management, high ranking officials, political figures or other guests, without having to lead them through the entire site. They can see areas of the site that are more dangerous or difficult to transport guests to. They can experience all your site has to offer without ever leaving the board room.

Digital orientation videos can be hosted online and you can take note of who watched, when they watched and how much of the video they viewed. Some video hosting providers will allow you to lock down the video to limited viewers and even password protect it.

We’ve produced many visitor safety orientation videos, so here are our tips for yours.

  1. If you’ll have to pitch this to upper management, go ahead and research which production company you’ll want to use and have them pitch it for you. Often times we are allowed to use entire cuts of our client’s visitor safety orientation videos to show as part of our pitch. These instantly clear the air about quality, content and expectations.
  2. You might have to cut some content down. Make sure you keep in rules that are applicable across the site. If you know your visitor will be in certain areas that have different rules, verbal or written add-on instructions can suffice. It is also possible to make supplemental videos that they can watch individually.
  3. Produce it the same way you would any other video. Make keeping your audience’s attention span a priority, as much as placing importance on content and accuracy. There is one exception to this rule, and that is #4.
  4.  Understand that on live equipment sets (what we call a ‘film set’ where there is one or more pieces of heavy machinery active) more tasks must be completed on a successful orientation video than any other type of video. If regular machinery or the operators must pull the equipment from active production in order to film, you’ll have to align schedules and optimize the time spent on each piece of equipment vs crew time spent filming. Both down time and camera time can add up quickly – work to understand which one costs more and act accordingly.
  5. Make it beautiful. If you want to get a long life out of your orientation video, prioritize shots of people doing things over fancy equipment. Fancy equipment could be old and outdated in ten or even five years.
  6. Protect your content. Make sure you work with a reputable video production company that will not share, sell or distribute your video content without your permission. We have strict policies and standards in place so that from start to finish so your video content is protected for life.
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