Building a game plan to update your workplace safety communications is key to surviving a digital media takeover. Not only do you want to choose the right type of media for each topic, but also have it easily accessible and engaging to the viewer. It may save your company more in the long term if you take an upgrade opportunity to strategically develop engaging media for your employees and contractors.
Safety media can come in all forms – photos, videos, sound bytes, web pages, apps, games, and virtual reality.
You may feel like you’re standing with each foot on the edge of two icebergs, one paper and one digital, as they silently float away from each other and your communications get closer to sinking.
It’s not too late to begin the process and it’s not as hard as you think. Plus, digital media presents a wonderful way to captivate and persuade your audience. It may well be worth the transition headache to get those safe habits to stay present during all hours of work.
Here’s how we would break it down:
Define Your Goals
What do you need to accomplish? Are there reoccurring incidents and near-misses happening?
Take into account your general goals for your department. Adding depth to your communications with media might present an opportunity to help you with those goals in ways you may not have thought of before.
Locate your variables
What is your budget? What are your communications and special programs budgets?
What is your capacity? If you’re a one-man-band, you might need some consulting assistance.
What is the technology culture of your company? Are all employees comfortable using smartphones and tablets or laptops? Are screens readable on your shop floor?
Choose A Path
It can be daunting, deciding on a way to go, but it is important to not spend too much time deciding and execute.
In the beginning, it’s best to execute in small pieces with short lead times. Delivering, collecting feedback and data, tweaking and re-distributing is the route we recommend you take. Once you have adequate results to show what works and what does not work, you’ll be able to release changes on a larger scale with longer lead times.
Market Your Changes
With changes always come issues and resistance. Give yourself more momentum by marketing your new, shiny safety media to your team.
Thanks for reading. Let us know your tactics for digitizing your safety communications in the comments section below!