5 videos every business should have

Over the years, we’ve compiled a list of our top performing content that we make for our clients. Here they are:

5. Client onboarding

Just as valuable as onboarding for your employees, is onboarding for your clients. Give customers a look ahead at what to expect while working with you. The more you clearly you can communicate what your service or product entails, the easier the interaction will be in the long run.

Suggested length: 1:00 – 5:00

4. Employee onboarding

A valuable video that will save you time and keep your message more consistent. The objective of this video should be to inform your employees of what to expect while working. If you want to go the extra mile, make sure any physical locations have a site or facility safety orientation video as well.

Suggested length: 5:00 – 15:00

3. Product or service video

It is best to have one video for each distinct product or service you offer. If you are only have the resources to produce one of these, choose your top product or service as the subject.

Suggested length: 3:00 – 5:00

2. Homepage or pitch video

This video lives on the front page of your website and is your elevator pitch. If you are working with a pitch deck, you can place the video near the front to get more across in a shorter period of time. Shorter than the brand video, it’s specifically targeted at your website traffic, and further, your website traffic entering on your home page. For further specificity, use a product or service video.

Suggested length: 0:30 – 1:30

1. Brand video

This video is central to your entire brand. It explains who you are, what you do, and why you’re unique. This video will also be your most verstile, able to be shown at sales meetings, staff training, or in the exhibit hall. As you grow, this video will be used less frequently but should be maintained at least once every 5 years.

Suggested length: 1:00 – 2:30